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Blacksocks umsatz3/24/2023 ![]() ![]() BLACKSOCKS keeps track of the regional temperatures with the help of the data generated by. We of course have lots of more exotic locations like the Maldives where we have four customers, even if it is not really a sock country!Ĭustomers' places of residence are allocated to a region based on the first two digits of their postcode. The USA and Germany regularly vie for position as our second largest market. Although our native land of Switzerland is still our top market, we are increasingly operating outside of the country. We now ship our socks to over 100 countries. This is not likely to change any time soon, even if everyday business outfits have become drastically different over the past 20 years. Our plain, patterned, and brightly colored socks are becoming more popular every year. In 1999, the name said it all: BLACKSOCKS sold nothing but black socks until 2008. Other models have also now broken the million barrier. Our best-selling classic calf socks made a career for themselves by selling millions all on their own. When we first started selling socks online in June 1999, we could never have dreamed that one day we would have sold millions of socks. “We cannot really talk about socks and take it serious for 10 years.2019 - 20 Years of BLACKSOCKS Millions of Socks “We market one of the most boring products available,” Liechti said. It’s just such a thing that tickles the founder. Wolfowitz sent the company a personal letter of thanks. Wolfowitz is a Blacksocks customer, thanks to an observant friend, Liechti said. Both his gray socks had holes that revealed his big toes. He was photographed taking off his shoes at a Turkish mosque in 2007. Just look at what happened to former World Bank President Paul Wolfowitz. Yet there are ample situations when new socks can save you a lot of grief. “I strongly believe there are moments in life where it’s better where you don’t wear socks,” he said. Who would wear these? People who wear socks with sandals? Even Liechti believes that fashion statement “is awful.” The short ones – the ankle-highs – remain in the box. They were sleek and cool, but supportive. One pair, the knee-highs, were the longest socks I’ve seen since Michael Cooper played for the Los Angeles Lakers. Two sample pairs I received made me laugh. “Often they have too many socks and they decide to quit the brand,” Liechti acknowledged. Without years of wear, it’s hard to fully test this system.īlacksocks has 50,000 active customers, and 100,000 former customers. He boasts about Blacksocks’ yarn-testing methods in northern Italy, says Blacksocks are cheaper than other brand-name socks, and notes that delivery is included in the price. Liechti’s rebuttal is that many people can also buy cheap watches but they spend thousands of dollars for quality. If all your socks are exactly the same, matching them won’t be a problem.īut with charging about $10 a pair, I could save money with a do-it-myself solution: Buying dozens of identical socks at once at the local mall, even accounting for the cost of gas. And one delivery frequency: three times a year.Ĭould this simplicity relieve me of a tedious chore? They come in three sizes: calf socks (medium), knee socks (long) and ankle-high ones (shortys). Longer socks and cashmere silk socks cost more, and there are trial pairs and starter kits for the uninitiated. ![]() Founder Samy Liechti’s promise: “Men never have to worry about misplacing or matching socks again.”ī says it will deliver three pairs of identical socks every four months for an annual “sockscription” of $89. After 10 years in Europe, where it sold its millionth calf sock in September, the company began marketing in the U.S. So when sock subscription service came calling, I answered, intrigued. Sometimes I find loners and socks with holes – and I don’t even bother to throw them out. Elastics stretch and break differently, and I am regularly bamboozled by multiple fabrics and lengths. The toughest ones are the black ones, because they’re not all alike. LOS ANGELES (AP) – Every week or so I undertake a rigorous mental challenge: matching my socks. ![]()
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